Breugem Horticulture: Keeping Up with Change & Customer Expectations

AMSTERDAM, November 12, 2024 — Source.ag, the provider of AI solutions for vegetable growers, today released the new case study with Breugem Horticulture. Breugem Horticulture is a modern tomato grower, operating from Blijswijk, the Netherlands, renowned as a reliable supplier of loose, round, quality tomatoes. The study highlights how this horticulture business is utilizing Source.ag's advanced technology to enhance efficiency and future-proof its operations. 

Run by the Breugem family with an over 100-year history of professional growing, the company has evolved over generations, adapting through various changes—from traditional soil farming to advanced, rock wool-based methods. Adaptability, quality, and teamwork are fundamental to the Breugem team. This is where technologies come into play, enabling the family to stay on top of operations and continuously innovate to meet changing customer expectations and adjust to dynamic market conditions. 

As a grower, we always need to adapt on the go to the ever-changing circumstances and try to maximize our crop yield,

said Sebastian Breugem, the owner of Breugem Horticulture.

A key pillar in the production process for this grower is careful, sustainable, and efficient resource use. As a high-tech greenhouse grower, Breugem Horticulture has utilized advanced solutions and in-depth expertise to produce high-quality vegetables while keeping environmental responsibility in mind.

Source has become their centralized platform to collect, visualize, and analyze data from various sources, enabling Breugem Horticulture to make data-driven decisions. Read the full customer case or watch the video to learn more.

Source.ag’s advanced technology is helping growers worldwide scale faster and operate more efficiently, boosting vegetable yields and creating more sustainable practices. Today,commercial greenhouses in 18 countries benefit from Source.ag’s solutions globally. These growers collectively produce vegetables for more than 60 million people worldwide, a number that continues to grow.

About Source.ag

Source.ag is accelerating access to fresh fruit and vegetables by empowering the world’s growers with AI. Founded in 2020 by Rien Kamman (CEO) and Ernst van Bruggen (CPO), Source.ag has brought together a team of experienced engineers and plant scientists and has partnered with the world’s leading growers to build the sector’s most advanced AI. Its AI solutions can simulate plant behavior for defining and implementing optimal cultivation strategies, taking into account millions of data points on climate, biology, and resources. By enabling more growers to operate more facilities more efficiently through pioneering tech, Source.ag is making covered greenhouse agriculture accessible, profitable, and globally scalable. Together, we’re on a mission to feed the world, in a climate-resilient and resource-efficient way.

About Breugem Horticulture

The Breugem family is a family of growers. As early as 1920 the first crops were cultivated on a professional scale. The start of Breugem Horticulture was in 1960 in the hamlet of Kruisweg. Since 2001 the business has been located in Bleiswijk, counting 6 acres of greenhouses. In these greenhouses Dirk and Sebastiaan Breugem and their staff grow delicious, round, loose tomatoes, starting in spring.