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Our Vision
We need to rethink our global food system
- 50% More food is needed to feed 9.5 billion people
- 20% lower crop yield is expected due to climate change
- 70% of all freshwater is already used by agriculture today
- 45% of people don’t have access to enough fruit and vegetables
Technology
Technology will drive the future of farming
We believe AI powered indoor farms are an answer to safer, more reliable and climate-resilient food production. Innovation in the way we grow our fruit and vegetables is swiftly needed to nourish the world’s growing population in a durable, resource efficient manner.
Climate resilient
In the face of our climate crisis, indoor farms provide higher food security under increasingly challenging weather conditions, as they can protect crops against extreme heat, cold, rainfall and pests.
20 times less water
Indoor farmed fruit and vegetables require up to 20 times less water compared to traditional farming. This can help us reduce the water usage required for our food production.
15 times more yield
Due to advanced techniques that create optimal growth conditions for plants nearly all year round, indoor farms can produce up to 15 times more yield than under field conditions.
Give land back to nature
Today almost 40% of our global land surface is used for agriculture. Increasing the crop yield per farm, allows us to give scarce arable land back to nature.
Lower pollution
Indoor farms eliminate fertilizer run-off (as excess fertilizer is recycled and reused) and limits the use of pesticides. In contrast, in an average agricultural field about 50% of the nitrogen from fertilizers ends up in our waterways while pesticides use cannot be contained, causing various environmental problems.
Craft
Greenhouse growers are true plant masters
While the global demand of greenhouse agriculture is rising, its growth has been hindered by a deepening shortage of experienced growers to operate these facilities. Beyond this, growers worldwide are being presented with unprecedented economic and climate-based challenges.
- What stem density and pruning strategy will result in my desired plant load throughout the season?
- How many hours of artificial lighting should I use to maximise profitability?
- How do I maintain plant balance given the expected radiation?
- What irrigation strategy will help me achieve optimal dry-down, drain and EC?
- What is the status of my plants, looking at all my cultivations?
- Will the computer setpoints result in my intended climate and irrigation strategy?
- What needs most attention today in executing my cultivation strategy?
- What is the status of my crop, looking at all my cultivations?
- How much will I harvest in four weeks?
- How are seasonal influences going to affect my financial result?
- What stem density and pruning strategy will result in my desired plant load throughout the season?
- How many hours of artificial lighting should I use to maximise profitability?
- How do I maintain plant balance given the expected radiation?
- What irrigation strategy will help me achieve optimal dry-down, drain and EC?
- What is the status of my plants, looking at all my cultivations?
- Will the computer setpoints result in my intended climate and irrigation strategy?
- What needs most attention today in executing my cultivation strategy?
- What is the status of my crop, looking at all my cultivations?
- How much will I harvest in four weeks?
- How are seasonal influences going to affect my financial result?
- What stem density and pruning strategy will result in my desired plant load throughout the season?
- How many hours of artificial lighting should I use to maximise profitability?
- How do I maintain plant balance given the expected radiation?
- What irrigation strategy will help me achieve optimal dry-down, drain and EC?
- What is the status of my plants, looking at all my cultivations?
- Will the computer setpoints result in my intended climate and irrigation strategy?
- What needs most attention today in executing my cultivation strategy?
- What is the status of my crop, looking at all my cultivations?
- How much will I harvest in four weeks?
- How are seasonal influences going to affect my financial result?
- What stem density and pruning strategy will result in my desired plant load throughout the season?
- How many hours of artificial lighting should I use to maximise profitability?
- How do I maintain plant balance given the expected radiation?
- What irrigation strategy will help me achieve optimal dry-down, drain and EC?
- What is the status of my plants, looking at all my cultivations?
- Will the computer setpoints result in my intended climate and irrigation strategy?
- What needs most attention today in executing my cultivation strategy?
- What is the status of my crop, looking at all my cultivations?
- How much will I harvest in four weeks?
- How are seasonal influences going to affect my financial result?
Craft
Source allows growers to get the maximum potential out of their crops
It doesn't need to take 10 years to learn how to operate your greenhouse profitably. With our solutions, you can operate your greenhouse profitably from day 1.
Grower
Time to test a new cultivation strategy reduced from 1 year to 1 minute
Company
Always run your best possible season, and increase profit while reducing risk
Industry
Democratize access to greenhouse farming expertise using our technology, and scale globally
