To bring positive change to the global food system, Source.ag is supporting the best greenhouse growers in the world to help them scale their operations and become more successful. We do this by building software and AI solutions that help growers to more efficiently manage their day-to-day operations.
As a content marketer at Source, you will play a crucial role in shaping and executing on content marketing strategies to position our AI software solutions as the go-to choice for greenhouse growers. You are responsible for producing engaging content across various channels like our website, whitepapers, case studies, social media, industry forums and more. With your content you will educate and engage our target audience, and generate leads for our sales team.
In this role, you are part of the marketing team (Marketing & Communications Specialist and you). Together, you are responsible for all marketing-related activities at Source.ag. This includes providing occasional support for other marketing initiatives such as conferences or events. The marketing team collaborates and reports directly to our VP of Revenue.
Additionally, you will work closely with the sales and customer success teams to align marketing and content strategies with their account priorities and goals. With their input, you will define the content strategy that best serves our target audience and revenue goals. Some of your other responsibilities are:
Performance Analysis and Optimization: monitor and analyse content performance metrics, and optimise marketing & content strategies for maximum impact.
Account-based marketing initiatives: participate in account planning sessions and sales meetings, to provide content and marketing insights and drive coordinated account-based initiatives
Who are you?
You have experience as a content marketer, within the B2B (SaaS) industry
You are able to understand complex technologies and simplify and communicate them effectively to a non-technical audience
You have a creative mindset, to find innovative ways to engage with our target audience (online & offline)
You are proficient in using content management systems, marketing automation tools, and analytics to find the best content strategies and implement them
You are fluent in both Dutch and English
You have some basic design and / or (SEO) copywriting skills
Big plus, you have: experience with account-based marketing